About Keeks

Keeks is small by design: founder-run, senior-led, and directly accountable for the work.

Since 2008, the founders have led every engagement together, connecting strategy, brand, product, software, and operating systems without an account-management layer. Clients get senior judgment close to the work, continuity across disciplines, and one team accountable from the first decision through what ships.

The story

One project kept becoming the next.

Keeks began in 2008 after its founders left their agency careers to build a firm of their own. The founding idea was storytelling: helping companies explain what they were building, why it mattered, and where they were going.

From the beginning, that story never lived in one place. It moved through strategy, brand, websites, products, content, marketing, and the operations behind them. So that is where Keeks worked: across the whole picture and inside the next piece that needed to move. As the relationships grew, the work expanded into a weekly rhythm and then into the decisions and systems underneath the business.

Today, most relationships continue beyond the first project. Companies bring Keeks in when they would rather work with one accountable team than manage work split across separate firms and internal teams. Keeks keeps the strategy, brand, products, and systems moving together in support of the direction leadership sets.

When the work requires additional expertise, Keeks brings in specialists it knows and trusts. They extend the team, but accountability stays with Keeks.

Across that work, Keeks has contributed to more than $20 million in capital raised through investor collateral, fundraising research, grant writing, and MVP product design. Its founders have also led the design of products now in market and are named inventors on patent filings.

Nearly two decades in, the model is simple: start with one project, earn the next one, and continue for as long as the partnership remains useful. Two founders, a weekly rhythm, and partnerships measured in years.

Lauren and Richmond share responsibility for every engagement, but they enter the work through different lenses. Both stay close from the first decision through what ships.

Founders

Richmond Mack

Co-founder · Brand, Positioning & Design
Richmond Mack, co-founder of Keeks

Richmond leads the positioning, narrative, and design decisions that shape how a company is understood by customers, investors, employees, and the market. He has worked professionally in design since 2003 and leads much of Keeks’s external conversation, creative direction, and client relationship work. He stays close to the websites, products, investor materials, campaigns, and software that carry those decisions into use. He also builds custom AI agents, apps, and automated systems when they are the right way to carry the work forward.

Across more than two decades, his work has spanned early-stage ventures, established companies, and international corporate accounts. Before Keeks, he was a Bay Area creative director responsible for major U.S. corporate accounts. He studied political science at Brown and is a black belt and professor of Brazilian jiu-jitsu.

Lauren Mack

Co-founder · Product, Systems & Applied AI
Lauren Mack, co-founder of Keeks

Lauren turns company direction into the products, AI systems, and working structure required to carry it through. She leads much of the project architecture across Keeks: priorities, product, software, applied AI, content systems, workflows, and implementation. She designs AI agents, thought partners, and automation around the actual work of a company, using AI to reduce operating friction rather than add another disconnected tool.

She has also led product design on devices now in market and built operating systems that make complex work easier to use, maintain, and extend. She studied psychology at Brown and earned a master’s in human movement from Boston University. Her background includes the U.S. National Ice Hockey Team and two seasons in the National Women’s Hockey League.

Tell us what you need. We’ll take it from there.

One conversation answers three questions: what it takes, what it costs, and whether we’re the right team. You commit to nothing.

Start a conversation