About Keeks

Keeks is small by design: founder-run, senior-led, and directly accountable for the work.

Since 2008, the founders have led every engagement together, connecting strategy, brand, product, software, and operating systems without an account-management layer. Clients get senior judgment close to the work, continuity across disciplines, and one team accountable from the first decision through what ships.

The story

One project kept becoming the next.

Keeks began in 2008 after its founders left their agency careers to build a firm of their own. The founding idea was storytelling: helping companies explain what they were building, why it mattered, and where they were going.

From the beginning, that story never lived in one place. It moved through strategy, brand, websites, products, content, marketing, and the operations behind them. So that is where Keeks worked: across the whole picture and inside the next piece that needed to move. As the relationships grew, the work expanded into a weekly rhythm and then into the decisions and systems underneath the business.

Today, most relationships continue beyond the first project. Companies bring Keeks in when they would rather work with one accountable team than manage work split across separate firms and internal teams. Keeks keeps the strategy, brand, products, and systems moving together in support of the direction leadership sets. Across that work, Keeks has contributed to more than $20 million in capital raised through investor collateral, fundraising research, grant writing, and MVP product design, and its founders have led the design of products now in market and are named inventors on patent filings.

When the work requires additional expertise, Keeks brings in specialists it knows and trusts. They extend the team, but accountability stays with Keeks.

Nearly two decades in, the model is simple: start with one project, earn the next one, and continue for as long as the partnership remains useful. Two founders, a weekly rhythm, and partnerships measured in years.

Lauren and Richmond share responsibility for every engagement, but they enter the work through different lenses.

Founders

Richmond Mack

Co-founder · Brand, Positioning & Design
Richmond Mack, co-founder of Keeks

Richmond leads how a company is understood: by customers, investors, employees, and the market it has to convince. Working professionally in design since 2003, he’s spent more than two decades helping leaders decide what their company means, which promise it’s willing to be judged on, and what has to be refused for the message to hold. He listens for the decision underneath the stated request, tests the story against what the company can actually support, and stays close to the websites, decks, products, and campaigns that carry the decision into use, because an idea only counts if it survives execution. He leads much of Keeks’s client relationships and creative direction, and builds custom AI agents and automated systems when they’re the right way to carry the work. Before Keeks, he was a Bay Area creative director responsible for major U.S. corporate accounts. He studied political science at Brown and is a black belt and professor of Brazilian jiu-jitsu.

Lauren Mack

Co-founder · Product, Systems & Applied AI
Lauren Mack, co-founder of Keeks

Lauren turns company direction into the products, AI systems, and operating structure that carry it. She leads much of the project architecture across Keeks, and the method is consistent wherever it’s applied: process before tool, one job at a time, review built in, and nothing left depending on what one person remembers. She designs AI agents, thought partners, and automations around the actual work of a company, trained on how the business runs and owned by the business that runs on them, using AI to reduce operating friction rather than add another disconnected tool. She has led product design on devices now in market and built operating systems that make complex work easier to use, maintain, and extend. She studied psychology at Brown and earned a master’s in human movement from Boston University. Her background includes the U.S. National Ice Hockey Team and two seasons in the National Women’s Hockey League.

Tell us what you need. We’ll take it from there.

One conversation answers three questions: what it takes, what it costs, and whether we’re the right team. You commit to nothing.

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