Jiu Jitsu Foundation is one of the top Brazilian Jiu Jitsu schools in San Diego, CA. We were tasked with creating an identity that was bold and stood out from the crowd of gym and dojo logos. We designed a mark that translated well to signage, apparel, products and even tattoos (yes, several members are now inked for life). We loved working with JJF, and train at the academy whenever we are visiting San Diego.