The Institute for Sexual Medicine is a non-profit providing objective, trustworthy, and timely sexual health information. When they contacted us to create their brand and marketing campaigns, we knew that the imagery had to be provoking, yet  be tame enough to be seen by the general public. This required a subtle visual campaign focusing on imagery of nature rather than on an abundance of text. The result was a sophisticated brand story that eliminated the discomfort traditionally associated with the field of sexual health.