Himill Chiropractic approached us with a unique request: update the brand while maintaining the emphasis on the pre-existing "H" in their previous logo. First, we created a new icon utilizing negative space to make Himill instantly recognizable with spinal healing. We next created a custom font to turn the Himill name into a balanced icon that is powerful enough to stand on its own. The result is a uniquely playful, yet sophisticated brand that is easily applied to a range to media.