Jiu Jitsu Foundation

logo / brand / signage / apparel / web

The premier martial arts school of San Diego, California

Located in La Mesa, California, Jiu Jitsu Foundation offers Brazilian Jiu Jitsu in a friendly, family-based atmosphere. We were tasked with creating an identity that was bold and stood out from the crowd of gym logos. We designed a mark that translated well to signage, apparel, products and even tattoos (yes, several members are now marked for life). We loved working with JJF, and train at the academy whenever we are visiting San Diego.