Dragon Gongfu is a specialty puer tea company that began as a single tea house in Ashland, Oregon and has grown into a national direct-to-consumer brand. The partnership with Keeks covers brand, product, and operational layers, with Keeks running day-to-day operational infrastructure alongside the founder.

The engagement began as a brand creation project and expanded substantially as the founder recognized the value of having Keeks handle the operational layer of a growing direct-to-consumer business. The partnership covers brand, marketing, advertising, packaging design, and the e-commerce platform along with vendor relationships, fulfillment operations, and product development cycles.

The depth of the partnership goes beyond what most agency engagements can deliver. The founder selects the teas, travels to China to build sourcing relationships, and develops distribution partnerships with other tea houses. Keeks handles everything else, running the operational layer of the business so the founder is free to focus on the work only they can do.

The founder-led tea house has grown into a national specialty brand with managed operational infrastructure across product, packaging, and fulfillment.