We were approached by the specialists at San Diego Sexual Medicine and the Spine Institute of San Diego to create a brand highlighting the first ever collaboration to diagnose, treat and manage sexual dysfunctions caused from injury to the sacral spinal nerve roots of the spine. Because the experts involved in the venture are the top representatives in their field, the site had to feature each individually while informing visitors of the medical process. The result was a brand that is both a sum of its parts, while standing firmly on its own as a unique health care option.